It’s surprising in this day and age when people are glued to their televisions or busy playing computer games or interacting online that movies are still so popular. Yet they are and the opening of the movie season in America is always closely watched and prepared for.
The opening of the box office is the acid test for any new movie and within just a few days producers and directors can tell whether they’ve produced a real money maker that will shine like gold in their resumes or a complete and utter disaster that wasted a pile of money and is something they would sooner forget about.
Knowing what will really appeal to the public and what won’t is impossible to tell until those box offices across America open and start to sell the tickets.
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